Freelance Content Marketing and Community Manager

A global sports tech start-up is seeking a highly motivated, proactive freelancer to join as a Content Marketing / Social Media Partner. This role focuses on managing and growing the brand’s social presence, building authentic connections with the global running community, and bringing creative energy to events and partnerships.

Purpose

• Establish the brand as a leader in the running and performance space.
• Build awareness, grow community, and strengthen connections with event organizers, race spectators, partners, and local businesses.
• Drive authentic engagement around running events and collaborations.

Key Responsibilities

• Manage and grow social media channels (Instagram, LinkedIn, others).
• Develop content pillars, creative direction, and a content calendar.
• Handle community management across platforms (e.g., Strava, Discord, Facebook).
• Ensure quality and consistency across assets, visual tone, voice and creative direction.
• Coordinate with event organizers and partners on social media activations.
• Produce and curate content using AI, UGC, live event storytelling, and partnerships.
• Identify and brief collaborators (talents, running clubs, media partners).
• Provide performance reports with actionable recommendations.
• Support paid social initiatives to boost key campaigns.

Requirements

• Proactive, creative, and able to work independently while acting as an extension of the team.
• Strong familiarity with the running space, culture, and technology; ideally an active member of the community.
• Experience building and engaging social communities.
• Interest in AI and new social trends, with ability to recommend innovative growth ideas.
• Able to generate bold and creative ideas that resonate with the running community and spectators.
• Comfortable working in fast-paced environments where flexibility is key.
• Network of content creators (photographers/videographers) a plus.

Compensation To be confirmed.

Please cite Calibre Careers as your referral source.